For almost as long as Canadians have been riding bikes, Norco has been making them. For greater than four decades, Norco has been reinventing how they engineer bikes – and how they ride them. In order to keep ahead of the pack, they draw on the knowledge of their factory team, staff riders, and design team to create bikes that many enthusisasts love to ride.

Norco is based in the Pacific Northwest, where their backyard is both a playground and testing facility. Their passion for riding and the amount of time they spend out on the road or on the dirt goes into making wise decisions for every product they build.

If you were to ask any of the Norco staff why they do it, they'd probably just shrug and say it’s because we love riding. But, it’s really more than that. It's about commitment and heart. Whether it's creating award-winning bikes, bringing innovations to the industry like front-suspension geometry designs, or supporting grassroots and trail building initiatives, the people at Norco have always maintained the same spirit – Cycling is dynamic; pushing the traditional boundaries of the sport allows for continuous innovation and a superior bicycle product. At Norco, it is all about the ride.