For more than twenty years, TIME has been writing one of the brightest pages in the history of modern cycling. For this heir to unique know-how and technological methods ever more widely affirmed, each new product quickly becomes a standard, a true benchmark in the particularly demanding world of the bike.

And much more than simple pedaling instruments, TIME products above all have a spirit, character that like a mirror reflect the image of their owner. Like no other bicycle accessory, they can make you forget their mechanical perfection and place themselves at the service of the personality, the temperament of those who ride them.

And so, from the highway to byways, from serious competition to cycle touring, TIME products are adapted to all uses, allowing each person to discover his inner TIME cyclist, to connect emotions and sensations, pleasure and performance…

Founded in 1987 by Roland Cattin, TIME creates, manufactures and distributes highly technical bicycle products. TIME history began with the introduction of the very first automatic pedal system designed to accommodate the biomechanical constraints of the rider: a revolution in pedal design.
Since the company was created, our mission statement has been to innovate in order to deliver high-end, technical products. An intimate involvement in professional racing, combined with a strategy of product innovation, has made TIME into a prestigious brand, internationally known.

From road and off-road pedals to shoes, TIME has steadily developed a complete line of innovative products for the cycling enthusiast. In 1993, TIME began to diversify with carbon composite frames and modules (frame, fork, stem and seatpost), using our exclusive technology: RTM (Resin Transfer Molding).

TIME is currently in the process of consolidating their numerous facilities - R&D department, carbon composite molding, assembly and testing, as well as administration, warehousing and shipping and the new wheel division - into one location, l'Isle d'Abeau, near Lyon in the French Alps. TIME also owns a small factory in Slovakia for basic carbon parts.