From celebrities such as Miley Cyrus and Emily Osment to designers such as Petro Zillia’s chief designer, Nony Tochterman, Electra bikes have gained some impressive attention. In 2003, the company introduced a major new design: the Townie. This bike’s innovation is what the company calls “Flat Foot Technology,” now more widely known as the crank forward design. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. The design also allows riders to get full extension when they pedal. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back.

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LOOK is one of the most innovative cycling companies in the world.

The creator and inventor of the automatic (clipless) pedal, first carbon frame in 1986, unique expertise in carbon fiber technology, two industrial innovations for the 595 frame (E-Post and rear dropout integration), four time winner of bicycle of the year and innovative business of the year in 2002 and 2009 by the INPI.

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For almost as long as Canadians have been riding bikes, Norco has been making them. For greater than four decades, Norco has been reinventing how they engineer bikes – and how they ride them. In order to keep ahead of the pack, they draw on the knowledge of their factory team, staff riders, and design team to create bikes that many enthusisasts love to ride.

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For more than twenty years, TIME has been writing one of the brightest pages in the history of modern cycling. For this heir to unique know-how and technological methods ever more widely affirmed, each new product quickly becomes a standard, a true benchmark in the particularly demanding world of the bike.

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